Butterworth-Heinemann (2007-03-0 | ISBN 0750681330 | 320 Pages | PDF | 1.27 Mb

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.

*Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice
*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques
*Credible and expert marketing insights from leading marketing consultants especially for non-specialists

Sybex | ISBN10: 0470152508 | 4th Edition (July 17, 2007) | 594 pages | PDF | 4.5 MB

Get the full coverage you need for the PMP Exam!
Get the preparation you need for the challenging Project Management Professional (PMP) certification exam in this comprehensive study guide. In addition to coverage of all exam objectives, you'll find practical advice including "How This Applies to Your Current Project" and "Real World Scenario" sidebars, as well as coverage for the Certified Associate in Project Management (CAPM) exam, and much more.

* Full coverage of all exam objectives in a systematic approach, so you can be confident you're getting the instruction you need for the exam
* Practical hands-on exercises to reinforce critical skills
* Real-world scenarios that put what you've learned in the context of actual job roles
* Challenging review questions in each chapter to prepare you for exam day
* Exam Essentials, a key feature in each chapter that identifies critical areas you must become proficient in before taking the exam
* A handy tear card that maps every official exam objective to the corresponding chapter in the book, so you can track your exam prep objective by objective

Peter Stanyer, Elroy Dimson, "Guide to Investment Strategy: How to Understand Markets, Risk, Rewards And Behavior"
Bloomberg Press; 1 edition (September 7, 2006) | ISBN-10: 1576602370 | 250 pages | PDF | 1,8 Mb


With detailed analysis supported by data and anecdotes drawn from investment experiences, this practical guide emphasizes the importance of basing recommendations for investment strategy on the principles of traditional finance.

AMACOM/American Management Association (June 30, 2006) | ISBN: 0814408745 | 214 pages | PDF | 1,1 Mb

Humberto Cruz, nationally syndicated personal finance columnist, Los Angeles Times
"I particularly recommend the book to anybody who thinks picking stocks is child's play.."

The New York Times
"by focusing on the seven deadly sins,Mr.Fertig has provided achecklist of what not to do when it comes to investing

FT Press; 1 edition (September 1, 2006) | ISBN: 0131721291 | 384 pages | PDF | 2,5 Mb

While Appel's previous books offered advice on technical analysis of stocks and price movement charts aimed at aggressive day traders, this one covers tamer versions of those strategies for conservative retail investors. Despite the sensational subtitle, the advice is generally solid, calling for broad diversification with a little excitement from a moderate level of turnover. However, unlike conventional wisdom, which advises buy-and-hold diversification, the book recommends aggressive market timing, moving in and out of various investment types based on market and economic conditions. The strongest aspect of the book is the clear explanations of how these diverse sectors work, and how ordinary investors can put money into them conveniently and at a reasonable cost. But the advice on how to tell when different market sectors are attractive or unattractive for investment is much less clear. There is extensive discussion of how much money one could have made if one had known what was going to happen, but the rules for switching investments in the future are hard to understand and not backed by systematic statistics

Wiley (August 25, 2006) | ISBN: 0471745979 | 448 pages | PDF | 6,6 Mb

Today's index market offers exciting opportunities to trade and profit from a variety of different instruments, including gold, bonds, the stock market, specific sectors, and industry groups. But if you don't have a firm understanding of this market, lack a strategic plan, or fail to manage risk effectively, there's a good chance that success will elude you.

Over the course of their careers, financial experts George Fontanills and Tom Gentile have helped thousands of traders achieve success in a variety of markets. Now, with The Index Trading Course, Fontanills and Gentile show you how to make the most of your time in this market by going beyond the theoretical aspects of index trading and into the real world—where the serious index trader lives, breathes, and makes money.

Written for those who already have a rudimentary knowledge of options trading, The Index Trading Course begins with a brief history of indexes, and then transitions to a discussion of the widely followed indexes in today's markets. Along the way, Fontanills and Gentile investigate index construction, market trends, and general industry group coverage. Engaging and accessible, this comprehensive guide quickly moves toward trading applications with coverage of index-based products, including exchange traded funds (ETFs), index options, and ETF options. These different securities are paired throughout the remainder of the text with the appropriate trading strategies.

The Index Trading Course also examines many other important index-related topics, such as:
Specific indicators and systems
Tracking and trading volatility
The art of risk management
Trade adjustments

Once you gain a firm understanding of how to trade the index market, this book will then show you how to pull it all together with discussions of how to find the right broker, set up an account, and perform paper trades to test your strategies.

Successful index trading requires a certain amount of skill and knowledge that is not shared by many. It requires a different set of skills when compared to trading futures, stocks, or stock options. Filled with in-depth insight and expert advice, The Index Trading Course will help you understand what indices are, how they are used, and, most importantly, how to make money with them.

To help reinforce the information and concepts presented here, don't forget to pick up The Index Trading Course Workbook, which contains essential learning tools—such as quizzes and media assignments—that correspond directly to this book.

The Complete Guide to Online Stock Market Investing: The Definitive 20-Day Guide
Alexander Davidson | Kogan Page | Pages:234 | 2007-03-01 | ISBN:0749447478 | PDF | 1.1mb

The Complete Guide to Online Stock Market Investing provides all the information and techniques needed to make money as an online stock market investor. The strategies revealed are tried and tested. In 20 easy modules, readers will discover the secrets of buying bargain stocks and trading. Drawing on the author's most recent experience in the City (London's financial district), this latest edition of the classic guide shows how to: get the most from the broker, select value and growth stocks, read the charts, choose promising investment funds, trade derivatives for fast profit, deal foreign exchange, and manage your money and win.

Jossey-Bass - 2007-03-30 | ISBN: 0787987522 | Pages 224 | 1.05 MB | PDF

Filled with case studies and anecdotes, this book demystifies the most critical aspect of customer service: conversations employees have every day with customers. It outlines a proven system based on the authors' MAGIC customer service training program - MAGIC, stands for Make A Great Impression on the Customer.

Author Description:

Diane Berenbaum, a senior vice president and owner of Communico Ltd., has helped foster and build strong, long-lasting client relationships for the company. Diane has authored numerous articles and has delivered training and coaching services to both senior leadership teams and front-line associates for over twenty-five years.
Tom Larkin, a senior vice president and owner of Communico Ltd., is an authority on customer service initiatives and customer relations training and development. His work in the training and education field spans more than thirty years. He continues to work with senior leadership teams in a variety of industries.

Publisher: Gale Cengage | 2007-09-07| ISBN 0787666831 | Pages: 357 | PDF | 1.2 MB

A wonderful book that will help the reader train himself or herself to research and write a stellar business plan of their own!


VOLUME 13. I love this resource. I cannot say enough positive things about it. I am a SCORE (Senior Corps of Retired Executives) volunteer who provides business coaching services via email and in-person. I have recommended on almost every occasion that my "clients" who are starting a business and need to prepare a business plan search out for this volume and the others that follow it at their public library, community college

Morgan Kaufmann (September 28, 2007) | ISBN: 0123737265 | 312 pages | PDF | 4,1 Mb

People have a hard time communicating, and also have a hard time finding business knowledge in the environment. With the sophistication of search technologies like Google, business people expect to be able to get their questions answered about the business just like you can do an internet search. The truth is, knowledge management is primitive today, and it is due to the fact that we have poor business metadata management.

This book is about all the groundwork necessary for IT to really support the business properly. By providing not just data, but the context behind the data. For the IT professional, it will be tactically practical--very "how to" and a detailed approach to implementing best practices supporting knowledge management. And for the the IT or other manager who needs a guide for creating and justifying projects, it will help provide a strategic map.

* First book that helps businesses capture corporate (human) knowledge and unstructured data, and offer solutions for codifying it for use in IT and management.

* Written by Bill Inmon, one of the fathers of the data warehouse and well-known author, and filled with war stories, examples, and cases from current projects.

* Very practical, includes a complete metadata acquisition methodology and project plan to guide readers every step of the way.

* Includes sample unstructured metadata for use in self-testing and developing skills.

CRC; 1 edition | ISBN:1574442910 | 336 pages | PDF | 2,7 Mb


The Encyclopedic Dictionary of International Finance and Banking is a practical reference of proven techniques, strategies, and approaches. It covers virtually all important topics dealing with multinational business finance, money, investments, financial planning, financial economics, and banking. In addition, it explores the application of computers, quantitative techniques and models, and economics to international finance and banking. You get: o Clear definitions and explanations o Step-by-step instructions o Statistical data, Charts, exhibits, and diagrams o Checklists o Practical Applications Shim presents the most current information, offers important directives, and explains the technical procedures involved in this dynamic field. This reference gives you the tools you need to diagnose and evaluate the financial situations you face on a daily basis and answers every question you may have. It provides real-life examples and suggestions for handling everyday problems. WHAT THIS BOOK WILL DO FOR YOU More than a dictionary, more than an encyclopedia, this working guide will help you quickly pinpoint: o What to look for o How to do it o What to watch out for o How to apply it in the complex world of business o What to do You'll find ratios, formulas, examples, applications, exhibits, charts, and rules of thumb to help you analyze and evaluate any multinational financial decision. You will find this Encyclopedic Dictionary practical, comprehensive, quick, and useful. In short, this is a veritable cookbook of guidelines, illustrations, and how-tos. Encyclopedic Dictionary of International Finance and Banking is the resource you will reach for again and again.

Collins | ISBN:0887307965 | 240 pages | PDF | 1,3 Mb

Champy, coauthor with Michael Hammer of Reengineering the Corporation: A Manifesto for Business Revolution (HarperBusiness, 1993), is chair of CSC Index, the management consulting firm that pioneered the idea of "reengineering," i.e., redesigning a company's operations, design, and culture to improve performance. Reengineering has been adopted by hundreds of firms, and examples from them are incorporated into this handbook, allowing the author to show how the reengineering process too often stops at the upper levels of the organization and does not filter down throughout the firms. Each chapter is followed by examples from firms that have implemented the reengineering concept. While not as revolutionary as the earlier volume, this is a worthy supplement to it that examines significant additional experiences with the reengineering concept and further develops it for all levels of management. Anyone implementing any aspect of reengineering should have this book, and libraries (public, academic, and special) should too.?Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, Va.

Cambridge University Press (May 19, 2003) | ISBN:0521814626 | 214 pages | PDF | 1,1 Mb


Game theory is a key element in most decision making processes involving two or more people or organizations. This book explains how game theory can predict the outcome of complex decision making processes, and how it can help to improve negotiation and decision-making skills. It is grounded in well-established theory, yet the wide-ranging international examples used to illustrate its application offer a fresh approach to what is becoming an essential weapon in the armory of the informed manager. The book is accessibly written, explaining in simple terms the underlying mathematics behind games of skill. It analyzes more sophisticated topics such as zero-sum games, mixed-motive games, and multi-person games, coalitions and power. Clear examples and helpful diagrams are used throughout, and the mathematics is kept to a minimum. Written for managers, students and decision-makers in every field.

John Wiley | ISBN: 0471680540 | PDF | 1,35 MB | 320 Pages | 2004 Year

The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program.

Oxford University Press, USA | 2007-11-02 | ISBN: 0199218463 | 144 pages | PDF | 1,6 Mb

Games are everywhere: Drivers manoeuvring in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. A firm negotiating next year's wage is playing a bargaining game. When opposing candidates in an election are playing a political game. The supermarket's price for corn flakes is decided by playing an economic game. Game theory is about how to play such games in a rational way. Even when the players have not thought everything out in advance, game theory often works for the same reason that mindless animals sometimes end up behaving very cleverly: evolutionary forces eliminate irrational play because it is unfit. Game theory has seen spectacular successes in evolutionary biology and economics, and is beginning to revolutionize other disciplines from psychology to political science. This iVery Short Introduction/i introduces the fascinating world of game theory, showing how it can be understood without mathematical equations, and revealing that everything from how to play poker optimally to the sex ratio among bees can be understood by anyone willing to think seriously about the problem.